Tradenark Glossary Terms - helpful related terms

Functionality

Definition:
That aspect of design that makes a product work better for its intended purpose, as opposed to making the product look better or to identifying its commercial source.

Assignment

Definition:
A transfer of ownership of a trademark application or trademark registration from one entity to another.

Trademark Application

Definition:
A document by which a person requests a federal trademark registration.

Trademark Registration

Definition:
Involves the establishment of rights in a mark based on legitimate use of the mark.

Trademark Registration

Definition:
Involves the establishment of rights in a mark based on legitimate use of the mark.

Dilution

Definition:
A type of infringement of a trademark in which the defendant's use, while not causing likelihood of confusion, tarnishes the image or blurs the distinctiveness of the owner's mark. 

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